All posts by Ladybug Brasil

Lucia Freitas’ Blog. Journalist. In his blog, she writes since 2006 about technology and internet, always mentioning the news in clean technology and recycling. She’s worked at O Estado de S. Paulo, Veja SP and InvestNews.net and today she`s partner-manager of the communication company Conectiva.

The bird beggar

I interviewed Marcelo Pavlenco Rocha, from SOS Fauna for the PagSeguro blog. The title for this post came up during our talk. Today, this 46-year-old businessman dedicates his entire time to the NGO. He grew up in Capao Redondo, a district on the outskirts of São Paulo, where he had the opportunity to meet “crooks [...]

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Panasonic changes strategy and promises to be green

In the beginning of May, the president of Panasonic announced a three year plan called “Green Transformation 2012” (GT12), which will lay the groundwork for Panasonic to become the world’s leading “Green Innovation Company” by 2018, the 100th anniversary of the company’s founding.

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Puma’s new packaging

This is not something we don’t know in Brazil. SideWalk’s shoes have always been sold in cloth bags, which we can reuse in several ways. But Puma’s initiative to invite Fuseproject (company headed by Swiss Yves Béhar, the designer of OLPC’s XO laptop) to come up with a new way to pack their shoes is [...]

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Bottled water in a few words

On Water Day (March 22), the Story of Stuff series released this amazing video: The Story of Bottled Water. I almost posted it when I first saw it, but YouTube’s Portuguese subtitles were REALLY bad. Two weeks and several corrections later, the text has improved and is more comprehensible. Check out this x-ray of bottled [...]

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Click & Grow – A high tech potted plant for workaholics and their offices

We all know that growing a plant doesn’t require much work and is great for the environment. However, our hectic lives make it impossible for us to take care of a simple plant.

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Biodegradable t-shirt

This is causing a real hoopla at Etsy, one of the coolest online shops we can find overseas. Lena, a potter, had the idea to create this truly sustainable t-shirt. The “I’m Compostable” design was created in honor of several friends of hers who are turning 40. It made everybody laugh and talk “trash”. She [...]

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