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I interviewed Marcelo Pavlenco Rocha, from SOS Fauna for the PagSeguro blog. The title for this post came up during our talk. Today, this 46-year-old businessman dedicates his entire time to the NGO. He grew up in Capao Redondo, a district on the outskirts of São Paulo, where he had the opportunity to meet “crooks [...]
In the beginning of May, the president of Panasonic announced a three year plan called “Green Transformation 2012” (GT12), which will lay the groundwork for Panasonic to become the world’s leading “Green Innovation Company” by 2018, the 100th anniversary of the company’s founding.
This is not something we don’t know in Brazil. SideWalk’s shoes have always been sold in cloth bags, which we can reuse in several ways. But Puma’s initiative to invite Fuseproject (company headed by Swiss Yves Béhar, the designer of OLPC’s XO laptop) to come up with a new way to pack their shoes is [...]
On Water Day (March 22), the Story of Stuff series released this amazing video: The Story of Bottled Water. I almost posted it when I first saw it, but YouTube’s Portuguese subtitles were REALLY bad. Two weeks and several corrections later, the text has improved and is more comprehensible. Check out this x-ray of bottled [...]
We all know that growing a plant doesn’t require much work and is great for the environment. However, our hectic lives make it impossible for us to take care of a simple plant.
This is causing a real hoopla at Etsy, one of the coolest online shops we can find overseas. Lena, a potter, had the idea to create this truly sustainable t-shirt. The “I’m Compostable” design was created in honor of several friends of hers who are turning 40. It made everybody laugh and talk “trash”. She [...]