I like some (some) of the Boticario’s products. I’ve known the Boticario Foundation since its creation—they have some nice conservation projects in Paraná and have grown a lot. But the nicest initiative I saw today, during my visit to their store on Augusta Street. A small basket, used to collect cosmetic packages for recycling.

You know those product boxes? Mine never made it home with me. I brought only the make-up remover bottle, with the expiration date, batch number, and usage instructions clearly printed on it. The product box didn’t leave the store. As for the shopping bag, you know that I never accept it, right? In addition to this initiative, I’m going to act as an eco-zealot: since those boxes can and should be recycled, why don’t they take two steps back and come up with a way of marketing their products without them? Nature is even more grateful when we simply reduce, isn’t it?